Google Adwords

Signing Up

You have two different options initially:

Starter Edition (If you only want to advertise for one product or service, then choose this - They can also help you design a website if you don't have one already)
Standard Edition (This allows you to use full the full features and functions of Adwords and to advertise for more than one product or service)

I'd choose the Standard Edition myself, because I plan on advertising for more then one thing and I want to be able to use all the features. If you choose the Standard Edition, then you are required to already have a website.
Next, you'll want to choose what language or languages your customers speak. This can be handy if you want to reach customers world-wide. Then you can decide on which specific places your ads will show up in reguards to the location of the customer, like:

Countries & Territories (You will be able to select which countries you want your ads to be viewed by and they will appear for customers all across the countries you choose)
Regions & Cities (You can refine your targeted audience even more by choosing specific regions and/or specific cities of countries)
Customized (You can select a distance limit, from either your place of business or another location, a customer has to be inside of for your ads to be shown to them)

I'll just choose Countries & Territories, I don't need to refine my targeted audience that much. Then you'll get a chance to choose specific countries.
Now you're to the important part: creating your first ad. You'll want to fill in the basic information for your advertisment, like:

The Headline (This will be a clickable link up at the top of your ad)
Description Line 1 (The first line under the headline to describe what's on the page, your vistors will find themselves at, if they click on your ad)
Description Line 2 (Continue and finish off your description here - I would fill out both lines completely, people need specifics to be assured that they even want to go to your page)
Display URL (This will be the link location that's shown at the bottom of your ad - This helps customers know what the page is called that they'll be going to, if they click your ad - This doesn't have to be the EXACT page your ad will take them too, but it should be on the same domain name)
Destination URL (This is the actual page that you want your ad directing people to)

You may have noticed, as you fill out these sections, that there's a sample of what your ad will actually look like above.

    Now you'll want to pick out the keywords for your ad. These keywords or phrases will decide when your ad will be shown. They have a tool to help you decide on keywords, if you need it. It'll show you keywords that are related to whatever you type in. Also, if you want even more help, you can use the Overture Keyword Selector Tool. It will show you which keywords and phrases are the most popular; keywords that are searched for most often.

    Then you'll need to go over pricing. Pick the currency you'll be using and then choose your daily budget. This is VERY handy, so that you don't go broke. Once your budget is reached in a day, your ad won't be shown anymore.
    Then you'll want to enter the MAXIMUM amount you want to pay per click of your ad. If someone clicks your ad, then you pay this price or lower and ONLY when someone clicks your ad. Your "bid" on your specific keywords and phrases will decide how often and at what rank your ad will be shown. If you're the top bidder, then your ad will be shown the most often, for that keyword, and should be ranked up at the top. This will ensure that your ad is visited more often. You can use their "Traffic Estimator" to help you with this pricing.
    And, although it doesn't show it on this page, I believe it costs $5 to sign up for a new account with Adwords. This is a one-time cost.

    Then you'll review your advertisment campaign. You can change every aspect of it at this point, if you feel the need. If you need extra help, you can sign up to have hints and tips emailed to you from time to time. And lastly, you can tell them how you heard about Adwords.
    That's it! Now you'll be reviewed and hopefully get approved for your ad and new account. If you don't, I'm sure they'll tell you why and you can fix the problems and try signing up again. Once you're approved, I'd watch your account to see how your ad is performing. Refine the wording and what keywords you use often, to get the maximum amount of traffic for the lowest price.

    I really suggest that you at least THINK about using Adwords to advertise for your site. You control every aspect of it, including the most important part: the cost. So you don't have to be rich to get quality, targeted traffic to your site. I hope, if you decide to sign up, that you start to see more traffic and sales.

    Sign up for Google Adwords! Really, you should, that is if you want more traffic to your website. Google Adwords is one of the best ways to advertise online, whether it's texual or image ads. If you've used Google's search engine, then I know you've seen the types of ads that Adwords produces. Not only will your ads be seen in their search engine results, but they'll also be shown on websites all over the internet, if the site owner is a member of Google Adsense.

    Your Adwords ads will be slightly intelligent too, only appearing to possible customers or visitors that are intersted in what you have to offer. You decide what keywords, or keyword phrases, to use in your advertising campaign to make your ads appear. If they're using Google's search engine, then, when they type in a specific keyword or keyword phrase that's on your list, your ad will be shown to them. If a site owner puts Adsense code on his site, and his page has some keywords or phrases on it that are on your list, then your ads will show up on their page.

    Google is one of the most popular search engines used today. That being said, with your ads appearing on JUST their search page alone, you can expect increased traffic to your page and possible sales. And that's not factoring in the fact that your ads will also show up on many different pages across the internet.